Happy Customers

Create Video Testimonials

All those interested in discovering how to create video testimonials are people who have understood the importance that customers reviews have when building their reputation. Since the most trusted way to shop is to look for products and services that have been positively reviewed by others, here is how you can document the shopping outcome of your best past customers.
Whenever you are working on creating video testimonials, make sure they are never longer than 1 minute.
The average of such a clip should be about 30 second in which you need to cover 3 main aspects with the client:

  • Describing the person – The client need to be able to show that he or she is a person just like all the other potential customers of your product/service. This will help the people who are watching the video identify themselves as having similar characteristics to the person talking. The speakers should state her name and city of residence (unless you decide to have a caption at the bottom of the screen with that info, in which case the pronounced words are no longer required). Age is optional, although in some cases it would be relevant, especially if you product or service is dedicated for people in a very specific age range. In this part, the person giving the testimonial should also reveal a weakness, a loss or a problem they have experience prior to purchasing your product or acquitting your service. Problems could be anything from “I used to spend 20 hours per week cleaning my house” to “people would often mock me because of my weight”. Again, the problem needs to be relevant and in direct connection with the solution your product provides.
  • Speaking about the product – This step is going to have a different workflow depending on the specifics of what you are offering. The speaker needs to explain the circumstances in which the product was acquired and speak about the product in general. How did he put it to work? Were there any limiting beliefs that the product managed to solve? What are the improvements/changes that the acquisition of the product has managed to bring? What became better/faster/stronger?
  •  Explaining the outcome – In this last part, subjectivity is the kind. The client in the video needs to be able to connect the product with an emotion and tell everyone why he would recommend this product to others. Basically, this last phase is where the problem, the product and the solution all come together in order to create a story with a happy ending.

While these are the main steps to getting a great video testimonial, there are also a couple of tips to help you along the way.
First of all, know that filming such a clip requires no fancy equipment. In fact, if you have a smartphone with a good camera, that should cover it. Avoid reading. The words of your customer should come naturally; they should express exactly how the product helped solve his problem. If he feels the need to pause when talking, let him pause.
Are there any more tips that you could give us? Write them in the comments section and let us know what else you would do in order to get a great customer testimonial.

Enhanced by Zemanta

Share this posts....

Share on facebook
Share on twitter
Share on linkedin

Related posts....

Leave a Reply

Your email address will not be published.


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Nanny calendar app

Organize Your Childcare with Ease: Introducing the Nanny Calendar App

Scheduling and organizing your nanny’s roles and working hours can be challenging. For starters, scheduling is a repetitious task and doing it poorly can result in time wastage for the employer and job dissatisfaction for the nanny. But the good … Read More

Featured Post
Music teacher booking software

Revolutionize Your Music Teaching Business with Booking Software: A Comprehensive Guide

One of the core tasks of a music teacher is to ensure your students get the best education to edge them closer to achieving their life goals. But running a music teaching business needs lots of administrative work. For example, … Read More

Featured Post
music teacher management app

Streamline Your Music Teaching Business with Music Teacher Management App

Mobile applications like the music teacher management app have revolutionized how students learn and teachers teach. With technology evolving fast, the education system has become more exciting than it was in the past. Of course, it has brought numerous possibilities, … Read More

Featured Post
music teacher scheduling software

Streamline Your Schedule: The Benefits of Music Teacher Scheduling Software

If you’re a music teacher, you can do so much with the ideal music teacher scheduling software. Besides registering your students and distributing automated reminders, you can also schedule your lessons. Schools can leverage the software to track instructors’ availability, … Read More

Featured Post
best app for nanny schedule

The Ultimate Guide to Finding the Best App for Nanny Schedule

A nanny schedule app will help your nannies establish a routine. This reduces stress and improves efficiency. It also facilitates better decision-making for parents and eliminates uncertainties. With a proper plan, you’ll develop healthy habits to encourage better energy and … Read More

Featured Post
After School Care

What Every Parent Should Know About After School Care

Are you a working parent with school-going children? Do they leave school way before you leave work? Do you often worry about their safety when you’re away at work? An after school care program can be the ideal solution for … Read More

Featured Post
Perfect summer nanny services

How to Find and Hire the Perfect Summer Nanny Services for Your Family

Finding summer nanny services can be challenging, mainly because it’s a temporary job, and some professional nannies shun short-term opportunities. Families often need nannies with specific skill sets, allowing them to care for kids during the summer, which can be … Read More

Featured Post
Emergency Childcare

Emergency Childcare: How to Find Help When You Need it Most

Working parents need an emergency childcare plan to deal with unforeseen occurrences and avoid stressful situations. Focusing at work can be hard when dealing with an emergency, negatively affecting productivity. While emergencies are unpredictable, you can manage them with a … Read More

Featured Post
Babysitting Safety Tips

Essential Babysitting Safety Tips for a Worry-Free Experience

Babysitting safety is one of the most critical things you must learn before you start your job as a babysitter. Learning to keep the children under your care safe will help you reduce accidents, know what to do in emergencies, … Read More

Featured Post
Babysitting Equipment

The Best Babysitting Equipment for Every Age Group

Babysitting equipment is the various tools a babysitter needs to effectively and safely care for a young kid. The equipment a babysitter needs varies based on the age of the baby or babies they’re caring for, as well as their … Read More

Featured Post