Happy Customers

Create Video Testimonials

All those interested in discovering how to create video testimonials are people who have understood the importance that customers reviews have when building their reputation. Since the most trusted way to shop is to look for products and services that have been positively reviewed by others, here is how you can document the shopping outcome of your best past customers.
Whenever you are working on creating video testimonials, make sure they are never longer than 1 minute.
The average of such a clip should be about 30 second in which you need to cover 3 main aspects with the client:

  • Describing the person – The client need to be able to show that he or she is a person just like all the other potential customers of your product/service. This will help the people who are watching the video identify themselves as having similar characteristics to the person talking. The speakers should state her name and city of residence (unless you decide to have a caption at the bottom of the screen with that info, in which case the pronounced words are no longer required). Age is optional, although in some cases it would be relevant, especially if you product or service is dedicated for people in a very specific age range. In this part, the person giving the testimonial should also reveal a weakness, a loss or a problem they have experience prior to purchasing your product or acquitting your service. Problems could be anything from “I used to spend 20 hours per week cleaning my house” to “people would often mock me because of my weight”. Again, the problem needs to be relevant and in direct connection with the solution your product provides.
  • Speaking about the product – This step is going to have a different workflow depending on the specifics of what you are offering. The speaker needs to explain the circumstances in which the product was acquired and speak about the product in general. How did he put it to work? Were there any limiting beliefs that the product managed to solve? What are the improvements/changes that the acquisition of the product has managed to bring? What became better/faster/stronger?
  •  Explaining the outcome – In this last part, subjectivity is the kind. The client in the video needs to be able to connect the product with an emotion and tell everyone why he would recommend this product to others. Basically, this last phase is where the problem, the product and the solution all come together in order to create a story with a happy ending.

While these are the main steps to getting a great video testimonial, there are also a couple of tips to help you along the way.
First of all, know that filming such a clip requires no fancy equipment. In fact, if you have a smartphone with a good camera, that should cover it. Avoid reading. The words of your customer should come naturally; they should express exactly how the product helped solve his problem. If he feels the need to pause when talking, let him pause.
Are there any more tips that you could give us? Write them in the comments section and let us know what else you would do in order to get a great customer testimonial.

Enhanced by Zemanta

Share this posts....

Share on facebook
Share on twitter
Share on linkedin

Related posts....

Leave a Reply

Your email address will not be published.


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


In home Childcare Services in UK

Top 15 In home Childcare Services in UK

The most common childcare options are au pairs, daycare centers, home daycares, preschools, and in home childcare. Are you looking for a childcare option for your needs? This article discusses in home childcare services in UK. Learn More About Nanny … Read More

Featured Post
in home childcare

Top Reasons to Consider In Home Child Care

There are various quality childcare service providers you can choose for your kids. The most popular options are in-home daycares, nannies, babysitters, and traditional daycares. This article will help you understand why you should consider in home child care. Learn … Read More

Featured Post
nanny background check

How to do Background Check on Nanny

Hiring somebody to take care of children is one of the most critical decisions for parents. A parent must conduct a thorough nanny background check to hire the right person. This article will help you understand the importance of vetting … Read More

Featured Post
Night Nanny Agency

Night Nanny Agency:Benefits,Cost,How to Find and More

A night nanny agency helps families find experienced nannies to take care of newborn babies. Agencies ensure that candidates’ training, skills, and childcare style are accurately represented on their profiles. They also ensure a family’s needs are well-defined. Apart from … Read More

Featured Post
Local Nanny Services

Local Nanny Services: How to Find, Charges, Advantages and More

Finding the perfect nanny can be a life changer for your family. Do you live in the UK? This article will help you discover various local nanny services in the region. In the end, you should be able to find … Read More

Featured Post
Night Nannies for Newborns

Night Nannies for Newborns

Are you a new parent struggling with post-natal depression and lack of sleep? Hiring a night nanny for your newborn baby can give you the peace of mind to enjoy a good night’s sleep, knowing that a professional, qualified, and … Read More

Featured Post
Nanny Recruitment Agency

Nanny Recruitment Agency: Definition, How to Find, Examples and More

A nanny recruitment agency is one of the safest and most effective ways of finding a nanny housekeeper. These agencies can help you find the right nanny for your lovely family. Here is what you should know before using a … Read More

Featured Post
How to Start a Nanny Business from Home

How to Start a Nanny Business from Home – 15 Steps

Starting a nanny business from home is one of the cost-effective ways aspiring entrepreneurs can earn extra money. You don’t need a huge capital or a large office to start. Regardless of the type of business you want, conducting market … Read More

Featured Post
High Profile Nanny Jobs

High Profile Nanny Jobs:Definition,Salary,Duties,How to Select and More

High-profile nanny jobs are often marred by highly secretive schedules, NDAs (non-disclosure agreements), and privacy requirements. However, successful candidates enjoy unmatched experiences and perks while on the job. Are you considering working as a full-time nanny for the rich and … Read More

Featured Post
Nanny Agency Near Me

How to Find a Nanny Agency Near Me

Whether you need a live-in or part-time nanny, you can use a nanny agency to find your preferred candidate. The ideal nanny agency cuts down the recruitment process saving the time you would have to spend looking for a carer … Read More

Featured Post