Holiday Amazon Sales Strategy

Holiday Amazon Sales Strategy for Amazon Sellers

According to the National Retail Federation, November and December are the most profitable months of the year for retailers. Holiday sales can account for up to 40% of yearly customer transactions for both middle-sized and small businesses. This means that November and December have more impact on small businesses. What is the Amazon Sales Strategy for the holidays?
Amazon Sales Strategy
For a holiday season to be termed as successful, sellers should attract new customers, increase sales, and develop robust relationships capable of taking them throughout the entire year. As the holiday approaches, retailers have limited time to define strategies to attract more customers. Let’s discuss some of the best practices and strategies sellers can adopt to increase sales during the holidays.

Give Special Exclusive to Your Ardent Customers

Identify your ardent customers and offer exclusive discounts on their favorite products. Giving them great deals on things they can’t resist is an effective way of wishing happy holidays to your most ardent customers. It’s worth noting that you’ll spend more to obtain new customers than you would to retain your existing customers. One way of increasing sales during the holiday season is to give your existing customers better deals for every purchase their referrals make.

Offer gift Certificates

Assuming you’re in the service provision industry, how can you reward your customers? Offering gift certificates is a great way to do so. For instance, give a free tire rotation, oil change, house cleaning, or even a new hairstyle. You could even help your customers to decide the best product for their needs. You can also offer a high-volume discount on some products, offer a sale on gift cards for your regular customers.

Send Gift Ideas

Send Gift Ideas
Many people agree that choosing gifts especially hard to please people can be an arduous task. Make it easy for your customers by sending them a comprehensive email with a wide range of gift ideas. You can customize the list depending on the people included on the customer’s list. For instance, you could have varying headlines such as gifts for colleagues, gifts for mum, gifts for daughters or sons, and gifts for neighbors.

Send Your Customers Personalized Emails

This strategy is more effective for online stores especially Amazon sellers. Still, technology is advancing and nearly every business today has an email address complete with some basic customer data on their sales history database. Create personalized emails by incorporating their names and more customized information about them.
For instance, you could appreciate them for being with you for the last three years, or even placing monthly orders. If your customers are always placing the same order, suggest a product they’d be interested in depending on their order history.
Breaking down your email depending on your customer’s details and ordering history is a robust tool. This concept assures customers that you appreciate their loyalty, and is a more effective holiday marketing practice. Still, it can come in handy at any other time.

Cross-sell

The months preceding the holidays is the best time to suggest products that your customers can choose alongside their current orders. Perhaps your customer purchased a set of beautiful earrings the previous year, you could suggest a matching bracelet or necklace. If you deal with spa related items, you could give your customers a bonus home spa kit.
If you’re a hairdresser, you could cross-sell a good quality conditioner and shampoo set. Auto repair store retailers, on the other hand, can cross-sell fix flat canisters of jumper cables. Cross-selling is an ideal way of adding value to your customers and eventually increasing sales during the holiday season.

Give Exclusive Deliveries or Free Shipping

Everybody loves surprises and you can leverage these to increase sales during the holiday season. Think about throwing in a box of chocolates or even a bunch of flowers in customer’s packages. Consider offering on-site oil changes at the customer’s residence or even delivering free freshly baked bread complete with homemade marmalade jam.
This way, customers will not only feel special, but they will also be more willing to give you referrals. If you have an e-commerce store, understand that you are competing with some of the biggest retailers in the industry. Some of these such as Amazon offer a wide variety of products and free and fast shipping services. How will you convince your customers to pay shipping fees and wait longer for their orders?
Will you offer free shipping? If you do, how will you counter possible losses? How you tailor the customer experience between placing orders, waiting and receiving the orders can make a huge difference in customer’s willingness to; pay shipping costs and wait longer than they would in more established online stores.

Send Gifts and Cards to Past and Current Clients

Customers love to be appreciated. Staying in touch with them is a great way of wishing them happy holidays, and appreciating them for doing business with you. You could send them an exclusive gift or a thank you card and they are sure to love it.

Effective Amazon Sales Strategy Sellers can Adopt

Effective Amazon Sales Strategy
Amazon is one of the leading online stores globally. With excellent selling strategies, the platform will not only be rewarding, but it will also be profitable. Here are some of the best Amazon sales strategies that sellers can adopt to maximize their sales on Amazon this holiday season.

·         List on Various Marketplaces

Amazon is a large marketplace that can give you a high return on investment. However, did you know you can increase your sales by listing on other marketplaces at different prices? Today, there are various marketplaces where you can list your products at competitive prices. Link your product listings and accounts and re-price in safe mode. This way, you can monitor and enhance your pricing strategy without interrupting your live listings. Ensure your competitive set-up is satisfactory before activating your account and incorporating inventory price analysis on live listings.

·         Google Shopping

With the numerous evolutions happening in the digital world and the marketplace, you want to incorporate Google shopping in your business. However, do you plan to exploit its full potential? According to a report, product listing ads make up for up to 76% of retail spending and search. This is attributed to the increasing prosperity in visual commerce. Various sites such as Pinterest are becoming more popular as their user base widens. Google Shopping integrates the visual commerce concept which many shoppers find attractive and visually motivating.

·         Go International

Many marketers dream about going international. This is an arduous task. However, you can adopt various programs that can ease the process of testing international ground to establish your product’s demand. Leverage on marketplace fulfillment programs such as Amazon’s Fulfillment. These programs avail listed products on international markets, helping sellers to evaluate the demand, and sell directly based on their findings.

·         Enhance Responsiveness for Mobile Users

Enhance Responsiveness for Mobile UsersHoliday Sales Strategy
Expect enhanced traffic as a result of the enhanced campaign. However, you’ll need to make way for this traffic. Studies have revealed that a big percentage of mobile shoppers end up dropping the mobile shopping cart. This could be because completing a sale on mobile gadgets takes an entire 21 steps.
How can you as a seller improve the experience for your customers? Creation and optimization of different websites for different gadgets was a common practice in the past. Apart from requiring consistent hands-on management, this concept is costly. You can choose a responsive structure for your website. In this case, the website is capable of detecting the visitor’s gadget, the resolution, and the design of site downloads.
This way, your website can operate smoothly on different platforms. What’s more, you only need to make a one-off payment. Ecommerce platforms operate under visual enhancement. The images on your site should be well aligned for different gadgets to enhance the responsiveness of your website.

·         Integrate Mobile in Your Marketing Strategy

Today, nearly every smart shopper owns a smartphone. Many shoppers use their smartphones to interact with retail sites as compared to desktops. As a result, marketers should be more attentive when it comes to mobile paid search bidding and delivering to a mobile concept. Following the recent enhanced campaigns by Google, the mobile bid is an augmentation of the PC and tablet bid. Due to this adjustment, marketers will need to exercise diligent consideration when it comes to bidding. In this case, marketers will have to focus on cumulative gadget performance and have different bids on different gadgets. Configuring keyword performance for all gadgets will also be an essential practice. This will facilitate performance monitoring and calculation of the return on investment you are gaining from each gadget.

Finally

One of the best seasons to sell on Amazon has to be January. Buyers often return Christmas gifts they don’t need during that period in exchange for what they need. Many people will also have numerous gift cards that they can’t wait to trade. Considering these factors, Amazon sales can skyrocket in January. With a good Amazon sales strategy, you can be guaranteed of attracting the right customers for your products and developing a lasting relationship. Adopt these strategies this holiday season to enhance both performance and productivity on your site.

Share this posts....

Share on facebook
Share on twitter
Share on linkedin

Related posts....

Leave a Reply

Your email address will not be published.

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*
*

Nanny calendar app

Organize Your Childcare with Ease: Introducing the Nanny Calendar App

Scheduling and organizing your nanny’s roles and working hours can be challenging. For starters, scheduling is a repetitious task and doing it poorly can result in time wastage for the employer and job dissatisfaction for the nanny. But the good … Read More

Featured Post
Music teacher booking software

Revolutionize Your Music Teaching Business with Booking Software: A Comprehensive Guide

One of the core tasks of a music teacher is to ensure your students get the best education to edge them closer to achieving their life goals. But running a music teaching business needs lots of administrative work. For example, … Read More

Featured Post
music teacher management app

Streamline Your Music Teaching Business with Music Teacher Management App

Mobile applications like the music teacher management app have revolutionized how students learn and teachers teach. With technology evolving fast, the education system has become more exciting than it was in the past. Of course, it has brought numerous possibilities, … Read More

Featured Post
music teacher scheduling software

Streamline Your Schedule: The Benefits of Music Teacher Scheduling Software

If you’re a music teacher, you can do so much with the ideal music teacher scheduling software. Besides registering your students and distributing automated reminders, you can also schedule your lessons. Schools can leverage the software to track instructors’ availability, … Read More

Featured Post
best app for nanny schedule

The Ultimate Guide to Finding the Best App for Nanny Schedule

A nanny schedule app will help your nannies establish a routine. This reduces stress and improves efficiency. It also facilitates better decision-making for parents and eliminates uncertainties. With a proper plan, you’ll develop healthy habits to encourage better energy and … Read More

Featured Post
After School Care

What Every Parent Should Know About After School Care

Are you a working parent with school-going children? Do they leave school way before you leave work? Do you often worry about their safety when you’re away at work? An after school care program can be the ideal solution for … Read More

Featured Post
Perfect summer nanny services

How to Find and Hire the Perfect Summer Nanny Services for Your Family

Finding summer nanny services can be challenging, mainly because it’s a temporary job, and some professional nannies shun short-term opportunities. Families often need nannies with specific skill sets, allowing them to care for kids during the summer, which can be … Read More

Featured Post
Emergency Childcare

Emergency Childcare: How to Find Help When You Need it Most

Working parents need an emergency childcare plan to deal with unforeseen occurrences and avoid stressful situations. Focusing at work can be hard when dealing with an emergency, negatively affecting productivity. While emergencies are unpredictable, you can manage them with a … Read More

Featured Post
Babysitting Safety Tips

Essential Babysitting Safety Tips for a Worry-Free Experience

Babysitting safety is one of the most critical things you must learn before you start your job as a babysitter. Learning to keep the children under your care safe will help you reduce accidents, know what to do in emergencies, … Read More

Featured Post
Babysitting Equipment

The Best Babysitting Equipment for Every Age Group

Babysitting equipment is the various tools a babysitter needs to effectively and safely care for a young kid. The equipment a babysitter needs varies based on the age of the baby or babies they’re caring for, as well as their … Read More

Featured Post